Stacy Bradford.
A Senior Sales Leader and Go-To-Market Strategist whose grit, curious mindset, and innate ambition have placed him on a 9+ year quest for checkmarks. From LA to Mancha - Stacy has upskilled at every opportunity and left no stone unturned while adventuring Revenue Road. In doing so - Stacy has risen from a Founding Member at a Seed Stage Startup to Leadership at a Series B.
Stacy’s ideal next opportunity will find him with mission-passion fit at a Series Me.
Download Stacy Bradford’s Resume and Career Kit.
ACCOMPLISHMENTS
● 2022’s Annual Revenue & Competitive Win-Rate Team Leader - 132%, 36%, respectively
● Drove 9x new customer acquisition, growth hacked $5M+, and $75M+ of creator impact
● Automated targeted outreach strategies and scaled nurture and win-back sequences
● Instituted Rules of Engagement and Sales Enablement and Ops that - 3x competitive win rate and shortened sales cycle 19%
● TechStars Adjunct Mentor (‘W21 Japanese Clean Tech)
PROFESSIONAL EXPERIENCE
Senior Account Executive – Indiegogo, Remote September 2021 – Present
● Applied market research and data to craft custom GTM strategies for key SMB, mid-market, and enterprise accounts
● Global expansion initiative stakeholder responsible for APAC relationship management
● Instituted lead qualification rubric to pipeline management as SDR team manager - increasing SQO volume
● Amplified messaging of subject matter expertise as cohost of Indiegogo’s ‘Go Time’ podcast
● Partnered with People Ops to update new hire onboarding and training process - decreasing ramp by 14%
Interim Director of Sales – Indiegogo, Remote December 2021 – September 2022
● Adopted the time management and workflow strategies necessary to effectively mentor a 10+ team
● Partnered with CMO to scale win-back and nurture sequences - increasing funnel and sales cycle efficiency
● Responsible for weekly executive reporting to C-Suite - requiring custom coded Salesforce Dashboards for pipeline management
● Collaborated with C-Suite to set quarterly revenue goals, craft OKRs, and reported their progress weekly
● Led a Sales Enablement and Operations initiative that 3x competitive SQO Win-Rate while reducing Sales Cycle by 19%
Account Executive – Indiegogo, San Francisco August 2019 – September 2021
● Exceeded expectations while leading the Growth Team to increase revenue 150% in 2Qs
● Responsible for the full sales lifecycle from lead to close - refining strong discovery and contract negotiation skills
● Exercised demand generation strategies as social media and blog contributor that consitently created 3x more engagement
Enterprise Sales Representative – RangeMe, San Francisco November 2017 – August 2019
● Developed and executed the playbook for targeting mid-level and enterprise ICP while attending trade shows - establishing the channel
Inside Sales Representative – RangeMe, San Francisco July 2017 – November 2017
● Emerged #1 closer of founding team by applying BANT and value selling techniques during SaaS product demonstrations
Territory Sales Representative – Cintas, San Francisco January 2017 – July 2017
Sales Development Representative – Cintas, San Francisco January 2016 – January 2017
SKILLS
● Sales Methodologies: SANDLER, MEDDIC, GAP, SPIN, Challenger, Complex Sales
● Sales Skills: Hunting, Customer Success, Cross-Sell, Upsell, Cold Calling, Storytelling, Account Management
● Technical Skills: Problem Solving, Product Knowledge, SEO, API, Chat GPT, Cloud, SDK
● Techstack: Apollo, Looker, Tableau, Google Workspace, Zapier, Crunchbase, LinkedIn Sales Navigator, Notion, Slack
EDUCATION
● Bachelor of Science - Zoology | University of Oklahoma, Norman, OK
● Python, Advanced SQL, Data Science: Analytics Specialist, Intro to [web3], Blockchain, and Crypto | Codecademy